Data Protection

1) Introduction and contact details of the controller

1.1 We are pleased that you visit our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data here means all data by which you can be personally identified.

1.2 Controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Berlin Tires Europa GmbH, Holzhauser Str. 182, 13509 Berlin - Please do not return goods to this address!, Germany, Tel.: 06221-40554, E-mail: info@berlinbike.net. The person responsible for processing personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

2) Data collection when visiting our website

2.1 When using our website for purely informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the page server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/referrer from which you accessed the site
Browser used
Operating system used
Used IP address (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used otherwise. However, we reserve the right to review the server log files retrospectively if there are concrete indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser bar.

3) Hosting & Content Delivery Network

SiteGround

We use a Content Delivery Network from the following provider: SiteGround Hosting Ltd., 3rd Floor, 11-12 St James's Square, St. James's, London SW1Y 4LB, United Kingdom

This service enables us to deliver large media files such as graphics, page content, or scripts faster via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

When data is transmitted to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e., small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device longer and allow the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of given consent, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for certain cases or in general.

Please note that if cookies are not accepted, the functionality of our website may be limited.

5) Contact

5.1 Bitrix24

This website uses a live chat system from the following provider: Bitrix24 Ltd., Poseidonos, 1, LEDRA BUSINESS CENTER Egkomi,2406, Nicosia, Cyprus

The processing of personal data transmitted via the chat is carried out either in accordance with Art. 6 para. 1 lit. b GDPR because it is necessary for the initiation or performance of the contract, or in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the effective support of our site visitors.
Your data transmitted in this way will be deleted, subject to any conflicting statutory retention periods, once the relevant matter has been conclusively clarified.

Additionally, for the purpose of creating pseudonymized usage profiles, further information may be collected and evaluated using cookies, which, however, do not serve to personally identify you and are not merged with other data sets. If this information contains personal references, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization purposes.

The setting of cookies can be prevented by appropriate browser settings. However, the functionality of our website may be limited in this case. You can object to the collection and storage of data for the purpose of creating a pseudonymized usage profile at any time with effect for the future.

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

5.2 Trustpilot

For review reminders, we use the services of the following provider: Trustpilot A/S, Pilestræde 58, 1112 Copenhagen, Denmark

Only on the basis of your explicit consent according to Art. 6 para. 1 lit. a GDPR do we transmit your email address and, if applicable, further customer data to the provider so that they can contact you by email with a review reminder.

You can revoke your consent at any time with effect for the future towards us or the provider.

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

5.3 As part of contacting us (e.g., via contact form or email), personal data is processed exclusively for the purpose of handling and responding to your request and only to the extent necessary.

The legal basis for processing this data is our legitimate interest in responding to your request according to Art. 6 para. 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted if the circumstances indicate that the matter has been conclusively clarified and provided no statutory retention obligations oppose this.

6) Comment function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the commentator name you chose are stored and published on this website. Furthermore, your IP address is logged and stored. This storage of the IP address is for security reasons and in case the affected person violates the rights of third parties or posts unlawful content through a comment. We need your email address to contact you if a third party reports your published content as unlawful.

Legal bases for storing your data are Art. 6 para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are reported as unlawful by third parties.

7) Data processing when opening a customer account

According to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. Which data is required for account opening can be found in the input mask of the corresponding form on our website.

Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the responsible party. After deletion of your customer account, your data will be deleted provided that all contracts concluded have been fully processed, no legal retention periods prevent this, and we have no legitimate interest in further storage.

8) Use of customer data for direct advertising

8.1 Sign up for our email newsletter

When you sign up for our email newsletter, we regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing additional data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters after you have explicitly confirmed your consent to receive the newsletter by clicking a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In doing so, we store the IP address registered by your Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later time. The data we collect when signing up for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the designated link in the newsletter or by sending a corresponding message to the responsible party named above. After unsubscribing, your email address will be promptly deleted from our newsletter distribution list, unless you have explicitly consented to further use of your data or we reserve the right to use the data beyond this in a legally permitted manner, about which we inform you in this statement.

8.2 Klaviyo

The dispatch of our email newsletters is carried out via this provider: Klaviyo, 225 Franklin St, Boston, MA 02110, USA

Based on our legitimate interest in effective and user-friendly newsletter marketing, we forward the data you provide when signing up for the newsletter in accordance with Art. 6 para. 1 lit. f GDPR to this provider so that they can handle the newsletter dispatch on our behalf.

Subject to your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, the provider also conducts a statistical success evaluation of newsletter campaigns using web beacons or tracking pixels in the sent emails, which can measure open rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated but is not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider, which protects the data of our site visitors and prohibits forwarding to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

8.3 Shopping cart reminders by email

In the event that you abandon your purchase with us before completing the order, you have the option to be reminded once by email of the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your email address. Providing additional data is voluntary and may be used to address you personally. For sending the email, we use the so-called double opt-in procedure, which ensures that you only receive a notification after you have explicitly confirmed your consent by clicking a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR for sending a shopping cart reminder. In doing so, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later time. The data collected by us when registering for our email notification service is used strictly for the intended purpose.

You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the responsible party named at the beginning. After deregistration, your email address will be deleted immediately from our specially set up distribution list, unless you have explicitly consented to further use of your data or we reserve the right to use the data beyond this, which is legally permitted and about which we inform you in this declaration.

9) Data processing for order processing

9.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us will be forwarded to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If, based on a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data you provided during the order (name, address, email address) to personally inform you about upcoming updates within the legally prescribed period via an appropriate communication channel (such as by post or email) in accordance with our legal information obligations under Art. 6 para. 1 lit. c GDPR. Your contact data will be used strictly for the purpose of notifications about updates owed by us and will only be processed by us to the extent necessary for the respective information.

To process your order, we also cooperate with the following service provider(s) who support us wholly or partially in the execution of concluded contracts. Certain personal data are transmitted to these service providers in accordance with the following information.

9.2 To fulfill our contractual obligations to our customers, we work with external shipping partners. We pass on your name as well as your delivery address and, if necessary for delivery, your telephone number exclusively for the purpose of goods delivery in accordance with Art. 6 para. 1 lit. b GDPR to a shipping partner selected by us.

9.3 Transfer of personal data to shipping service providers

- DPD

We use the following provider as a transport service provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

We pass on your email address and/or phone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your explicit consent for this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR, we only pass on the recipient's name and delivery address to the provider. The transfer only takes place insofar as it is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

Consent can be revoked at any time with effect for the future towards the responsible party named above or towards the provider.
- GLS

We use the following provider as a transport service provider: General Logistics Systems Germany GmbH & Co. OHG, GLS Germany-Straße 1 – 7, 36286 Neuenstein, Germany

Consent can be revoked at any time with effect for the future towards the responsible party named above or towards the provider.
- UPS

We use the following provider as a transport service provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany

Consent can be revoked at any time with effect for the future towards the responsible party named above or towards the provider.

9.4 Use of payment service providers (payment services)

- Amazon Pay

One or more online payment methods from the following provider are available on this website: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg

If you select a payment method from the provider where you pay in advance (such as credit card payment), your payment data provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about the content of your order are passed on in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data in this case is exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.
- Klarna

One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

When selecting a payment method for which the provider advances payment (such as invoice or installment purchase or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, if applicable data on an alternative payment method).

To protect our legitimate interest in determining the creditworthiness of our customers, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. The provider checks, based on the personal data you have provided as well as other data (such as shopping cart, invoice amount, order history, payment experiences), whether the payment method you have selected can be granted with regard to payment and/or default risks.

In addition to internal provider criteria, identity and credit information from the following credit agencies may also be included in the decision within the scope of the application review in accordance with Art. 6 para. 1 lit. f GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things but not exclusively, address data.

You can object to this processing of your data at any time by sending us or the provider a message. However, the provider may still be entitled to process your personal data if this is necessary for proper payment processing under the contract.
- Mollie

One or more online payment methods from the following provider are available on this website: Mollie B.V., Keizersgracht 313, 1016 EE Amsterdam, Netherlands

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

When selecting a payment method of the provider for which you advance payment, your payment data provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about the content of your order are passed on to the provider in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data in this case is exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

When selecting a payment method for which we advance payment, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, if applicable data on an alternative payment method).

In order to protect our legitimate interest in determining your creditworthiness in such cases, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. The provider checks, based on the personal data you have provided as well as other data (such as shopping cart, invoice amount, order history, payment experiences), whether the payment method you have selected can be granted with regard to payment and/or default risks.

One or more online payment methods from the following provider are available on this website: SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany

10) Online Marketing

10.1 Google AdSense

This website uses Google AdSense, a web advertising service by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, i.e., text files that are stored on your computer and allow an analysis of your use of the website. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, through which simple actions such as visitor traffic on the website can be recorded, collected, and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also involve transmission to the servers of Google LLC in the USA.

Google uses the information obtained in this way to evaluate your usage behavior with regard to AdSense ads. The IP address transmitted by your browser within the framework of Google AdSense is not merged with other data from Google. The information collected by Google may be transferred to third parties if this is legally required and/or to the extent that third parties process this data on behalf of Google.
All the processing described above, especially reading information on the device used via cookies and/or web beacons, is only carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of Google AdSense during your visit to the site will not take place.

You can revoke your given consent at any time with future effect by disabling this service in the "Cookie Consent Tool" provided on the website.

Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

10.2 AWIN Performance Advertising Network

We participate in the affiliate program of the following provider: AWIN AG, Eichhornstraße 3, 10785 Berlin, Germany

In this context, we have placed links on our website that lead to offers on the provider's or third parties' websites ("partner sites").

To measure the success of an affiliate link, evaluate orders generated through such a link, and handle the corresponding commission payments, the provider uses cookies and/or comparable technologies, which are generally set on the partner sites and for which we are not responsible under data protection law. In this context, the provider regularly processes the IP address and possibly other device information.

All the processing described above, especially reading or storing information on the device you use, only takes place if you have given your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with future effect by using the cookie consent management options on the partner sites.

11) Web Analytics Services

11.1 Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when visiting the website, Google (Universal) Analytics sets cookies, which are small text files stored on your device and collect certain information. This information also includes your IP address, which Google shortens by removing the last digits to exclude direct personal identification.

The information is transmitted to Google servers and further processed there. This may also include transfers to Google LLC based in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activities for us, and provide other services related to website and internet usage. The truncated IP address transmitted by your browser within the scope of Google Analytics is not merged with other data from Google. The data collected during the use of Google (Universal) Analytics is stored for a period of two months and then deleted.

All processing described above, especially the setting of cookies on the device used, only takes place if you have given us your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR.
Without your consent, the use of Google (Universal) Analytics during your site visit will not take place. You can revoke your given consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal notices regarding Google (Universal) Analytics can be found at https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google (Universal) Analytics uses the special feature "demographic characteristics" and can create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to any specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google (Universal) Analytics, this website can use Google Signals to create cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google, subject to your consent to the use of Google Analytics pursuant to Art. 6 para. 1 lit. a GDPR, can analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can disable the "Personalized Ads" feature in your Google account settings. Follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de More information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google (Universal) Analytics, the "UserIDs" function can be used on this website. If you have consented to the use of Google (Universal) Analytics according to Art. 6 para. 1 lit. a GDPR, have set up an account on this website, and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.

11.2 Google Analytics 4

This website uses Google Analytics 4, a web analytics service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, no cookies are used by Google Analytics 4 when visiting the website unless you explicitly consent to cookies. Instead, information about your usage behavior is collected and processed through so-called pings (small data packets sent to the host of an end device). This information also includes your IP address, which is, however, truncated by Google to exclude direct personal identification.

The information is transmitted to Google servers and further processed there. This may also include transfers to Google LLC based in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activities for us, and to provide other services related to website and internet usage. The truncated IP address transmitted by your browser within Google Analytics is not merged with other data from Google. The data collected within the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, including data transmission through "pings" and the possible setting of Google Analytics cookies, only takes place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.

Without your consent, the use of Google Analytics 4 during your visit to the site will be omitted. You can revoke your given consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal notices on Google Analytics 4 can be found at https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special feature "demographic characteristics" and can create statistics that provide information about the age, gender, and interests of site visitors. This is done through the analysis of advertising and information from third parties. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to any specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics according to Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can disable the "Personalized Ads" feature in your Google account settings. Follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de More information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the "UserIDs" feature can be used on this website. If you have consented to the use of Google Analytics 4 according to Art. 6 para. 1 lit. a GDPR, have set up an account on this website, and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.

11.3 Google Tag Manager

This website uses the "Google Tag Manager," a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and calibrating, controlling, and linking them to conditions via a unified user interface. Google Tag Manager itself does not store or read any information on user devices. The service also does not perform any independent data analyses. However, when the page is accessed, your IP address is transmitted to Google via Google Tag Manager and may be stored there. Transmission to servers of Google LLC in the USA is also possible.

This processing is only carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of Google Tag Manager during your visit to the site will not take place. You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

12) Retargeting/Remarketing and Conversion Tracking

12.1 Facebook Pixel for creating Custom Audiences

Within our online offer, we use the "Facebook Pixel" service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").

If a user clicks on an ad placed by us on Facebook, the URL of our linked page is extended by a parameter using "Facebook Pixel". This URL parameter is then entered into the user's browser after the redirect by a cookie set by our linked page itself.

This makes it possible for Facebook, on the one hand, to determine the visitors of our online offer as a target group for displaying ads (so-called "Facebook Ads"). Accordingly, we use the service to show the Facebook ads we place only to those Facebook users who have shown an interest in our online offer or who have certain characteristics (e.g., interests in specific topics or products determined based on the websites visited) that we transmit to Facebook (so-called "Custom Audiences").

On the other hand, "Facebook Pixel" can track whether users were redirected to our website after clicking on a Facebook ad and what actions they take there (so-called "conversion tracking").

The data collected is anonymous to us, so it does not allow any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes.

All the processing described above, especially the setting of cookies to read information on the device used, is only carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Facebook is usually transmitted to a Facebook server and stored there; in this context, transmission to servers of Meta Platforms Inc. in the USA may also occur.

12.2 idealo Performance Tracking

We use tracking technology from Ingenious Technologies AG, Französische Straße 48, 10117 Berlin, to establish the connection between a user click on an advertising medium or an impression of an advertising medium (touch-point) and an action by you (e.g., a purchase in the online shop or a newsletter registration). At each touch-point, your browser sends an HTTP request to the Ingenious server, transmitting certain information.

This information includes the URL of the webpage where the advertising medium is placed (referrer URL), the browser identifier (user agent) of the device (including information about the device type and operating system), the IP address of the device (this IP address is anonymized by Ingenious before storage), HTTP headers (data packets automatically transmitted by your browser containing various technical information), the time of the request, and, if previously stored on the device, the cookie with its entire content.

A cookie is a small data packet exchanged between your browser and the server. This data packet can store and transmit information relevant to the web application, e.g., the contents of a virtual shopping cart.

The tracking technology stores cookies on your device to document actions. The cookie stores information about the last touch-points (i.e., when a specific advertising medium was displayed or clicked from a device). Additionally, a cookie ID generated by Ingenious is stored in the cookie. Ingenious stores data about the touch-points and information about your actions associated with this cookie ID. The stored touch-points can possibly be combined into a sequence chain (user journey).

In an action request, the order number and the shopping cart value of your order are usually transmitted and stored by Ingenious. Additionally, the following values may be transmitted and stored: your customer number, new customer attribute, your age and gender, as well as the information you provided in a customer survey.

The information transmitted to Ingenious and the cookies serve exclusively the purpose of correctly attributing the success of an advertising medium and the corresponding billing.

Collecting and processing tracking data can alternatively also be disabled by accessing the tracking opt-out page named below:

https://marketing.net.idealo-partner.com/ts/18028552/tsv?settrackingoptout

When the tracking opt-out page is accessed, a special cookie is set, which disables tracking in the current web browser of the device. However, tracking is reactivated as soon as you delete the tracking opt-out cookie.

Which cookies are specifically used by our tracking technology is communicated to you below:

The cookie named "tsv" is set when an advertisement is displayed. This cookie contains a cookie ID and a list of data about the last view touchpoints, consisting of time, referrer URL, and ad media code (unique identification of an advertisement containing information about the distribution channel, publisher, publisher's website, and advertisement).

The cookie named "tsc" is set when an advertisement is clicked. This cookie contains a cookie ID and a list of data about the last click touchpoints, consisting of time, referrer URL, page ID in the customer's shop system, and ad media code (unique identification of an advertisement containing information about the distribution channel, publisher, publisher's website, and advertisement).

The cookie named "trackingoptout" is set when the opt-out link is clicked, so that tracking is disabled for the current web browser of this device.

12.3 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. Further data processing only takes place if you have consented to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads you view on the web. If you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this, your personal data is temporarily linked by Google with Google Analytics data to form audiences. In the context of using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC in the USA.

All processing described above, especially the setting of cookies to read information on the device used, is only carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of retargeting technology during your site visit will not take place.

You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

For data transmissions to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision by the European Commission.

12.4 Microsoft Advertising

This website uses retargeting technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

This enables us to specifically address visitors to our websites with personalized, interest-based advertising who have already shown interest in our shop and products. The display of advertising media is based on a cookie-based analysis of past and current usage behavior, but no personal data is stored. In cases of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus individually adapt the advertising to the stored information. These cookies are small text files stored on your computer or mobile device. This way, you are shown advertising that is highly likely to correspond to your product and information interests.

You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

12.5 Microsoft Advertising Universal Event Tracking

This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

For the use of Universal Event Tracking, a tag is placed on every page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the information collected in this way to Microsoft. The purpose of this is to statistically record and evaluate certain predefined goals such as purchases or leads in order to tailor the targeting and content of our offers more closely to interests. The tags are never used for the personal identification of users.

You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

12.6 TikTok Pixel

This website uses the conversion tracking technology of the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

If you have reached our website from an advertisement on the provider's domain, the success of the advertisement can be tracked using cookies and/or comparable technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain device and browser information, including possibly your IP address, is read out via the tracking technology to capture and evaluate predefined user actions by us (e.g., completed transactions, leads, search queries on the website, views of product pages). This enables the creation of statistics about user behavior on our website after being redirected from an advertisement, which serve us to optimize our offer.

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

13) Page functionalities

13.1 Instagram plugins

Plugins of the social network of the following provider are used on our website: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland

These plugins enable direct interactions with content on the social network.

To increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using the so-called "2-click" or "Shariff" solution.

This integration ensures that when a page of our website containing such plugins is called up, no connection to the provider's servers is established yet.

Only when you activate the plugins and thereby give your consent to the data transmission in accordance with Art. 6 para. 1 lit. a GDPR does your browser establish a direct connection to the provider's servers. In this process, regardless of a login to an existing user profile, information about your device used (including your IP address), your browser, and your browsing history is transmitted to the provider to a certain extent and possibly further processed there.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and shown to your contacts.
You can revoke your consent at any time by deactivating the activated plugin again by clicking on it. However, the revocation does not affect data that has already been transmitted to the provider.

Data may also be transferred to: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

13.2 Vimeo

This website uses plugins to display and play videos from the following provider: Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA

When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers to load the plugin. Certain information, including your IP address, is transmitted to the provider in the process.

When playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics, and prevent abusive behavior.

If you are logged into a user account with the provider during your visit to the site, your data will be directly assigned to your account when you click on a video. If you do not want the assignment to your account, you must log out before pressing the play button.

All aforementioned processing, especially the setting of cookies to read information on the device used, only takes place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke the consent you have given at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website.

For the transmission of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European data protection level.

13.3 Youtube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC., USA

When playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics, and prevent abusive behavior.

13.4 Google Maps

This website uses an online map service from the following provider: Google Maps (API) by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Maps is a web service for displaying interactive (land) maps to visually represent geographic information. By using this service, our location is shown to you and any route is facilitated.

Already when calling up those subpages in which the Google Maps map is embedded, information about your use of our website (such as your IP address) is transmitted to servers of Google and stored there; this may also involve transmission to the servers of Google LLC in the USA. This happens regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the assignment to your Google profile, you must log out before activating the button. Google stores your data (even for users not logged in) as usage profiles and evaluates them.

The collection, storage, and evaluation are carried out in accordance with Art. 6 para. 1 lit. f GDPR based on Google's legitimate interest in displaying personalized advertising, market research, and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google within the use of Google Maps, there is also the option to completely deactivate the Google Maps web service by disabling JavaScript in your browser. Google Maps and thus the map display on this website can then no longer be used.

To the extent legally required, we have obtained your consent for the above-described processing of your data in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future. To exercise your revocation, please follow the option described above to file an objection.

13.5 FontAwesome

This page uses so-called web fonts from the following provider for uniform font display: Fonticons, Inc., 710 Blackhorn Dr, Carl Junction, 64834, MO, USA

When a page is accessed, your browser loads the required web fonts into its browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. Certain browser information, including your IP address, is transmitted to the provider in this process.

The processing of personal data in connection with contacting the provider of the fonts is only carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

13.6 Google Web Fonts

This page uses so-called web fonts from the following provider for uniform font display: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA

14) Tools and Miscellaneous

14.1 Cookie Consent Tool

This website uses a so-called "Cookie Consent Tool" to obtain effective user consents for cookies requiring consent and cookie-based applications. The "Cookie Consent Tool" is displayed to users as an interactive user interface when the page is accessed, where consents for certain cookies and/or cookie-based applications can be granted by ticking checkboxes. By using the tool, all cookies/services requiring consent are only loaded if the respective user has given the corresponding consent by ticking the checkboxes. This ensures that such cookies are only set on the user's device if consent has been given.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, the processing of personal data (such as the IP address) occurs for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Another legal basis for the processing is also Art. 6 para. 1 lit. c GDPR. As controllers, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user consent.

If necessary, we have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further information about the operator and the settings options of the cookie consent tool can be found directly in the corresponding user interface on our website.

14.2 Doofinder

This website uses the search technology service of the following provider: DooFinder S.L., Madrid 28037, Rufino González 23 bis, 1º 1, Spain

For providing the search function for articles via the search field and for navigation and filtering, the provider collects and stores certain user information (such as the user or session ID) in anonymized form.

If personal data is also processed in this context, the processing is carried out according to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in providing a fault-tolerant search for articles and thus in optimal marketing of our offer.

15) Rights of the data subject

15.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention) against the controller regarding the processing of your personal data, whereby the respective legal basis for exercising these rights is referenced:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to deletion pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to information pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to revoke given consents pursuant to Art. 7 para. 3 GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

15.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR LEGITIMATE INTERESTS AFTER BALANCING INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS PERMITTED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US TO CONDUCT DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH ADVERTISING PURPOSES. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNING YOU FOR DIRECT MARKETING PURPOSES.

16) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the processing purpose, and – if applicable – additionally by the respective statutory retention period (e.g., commercial and tax law retention periods).

When processing personal data based on an explicit consent according to Art. 6 para. 1 lit. a GDPR, the affected data is stored until you revoke your consent.

If there are statutory retention periods for data processed within the framework of contractual or contract-like obligations based on Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the expiration of the retention periods, provided it is no longer required for contract fulfillment or initiation and/or we no longer have a legitimate interest in further storage.

When processing personal data based on Art. 6 para. 1 lit. f GDPR, this data is stored until you exercise your right to object under Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims.

When processing personal data for the purpose of direct advertising based on Art. 6 para. 1 lit. f GDPR, this data is stored until you exercise your right to object under Art. 21 para. 2 GDPR.

Unless otherwise specified by the other information in this declaration regarding specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

Country/Region

Language

Data Protection

1) Introduction and contact details of the controller

2) Data collection when visiting our website

3) Hosting & Content Delivery Network

4) Cookies

5) Contact

6) Comment function

7) Data processing when opening a customer account

8) Use of customer data for direct advertising

9) Data processing for order processing

10) Online Marketing

11) Web Analytics Services

12) Retargeting/Remarketing and Conversion Tracking

13) Page functionalities

14) Tools and Miscellaneous

15) Rights of the data subject

16) Duration of storage of personal data